Web3 Ambassador Advanced Guide: How to Become an Excellent Ambassador?

Original Title: How To Become Web3 Ambassador. Top Tips to Beat 99% Ambassadors

Original Author: Ronin

Original Translation: Luffy, Foresight News

1. What Is a Web3 Ambassador? Why Is It Important?

(1) What Is the Web3 Ambassador Program?

The Ambassador Program is a collaboration initiative of some Web3 projects, where participants need to fully support the project's growth, especially in the media field. Ambassadors spread project information, create content, engage fan communities, onboard new users, and then receive rewards in the form of project tokens or exclusive NFTs (sometimes stablecoins, but very rare).

Ambassador programs come in several types:

· Bounty Programs: Involve completing various tasks, such as creating different types of articles, translating texts, managing communities, and providing support to the community.

· Bug Bounties: This is a type of ambassador program where you need to search for various bugs in the project's code or any errors that may affect the project's mechanism or functionality.

In fact, there are even more types of ambassador programs, but it's not necessary to list them all here. Each project will set ambassador goals based on its own needs, striving to address the challenges it faces.

As an ambassador, your task is to continuously adapt to these situations, be flexible, and strive to do everything that brings value. In doing so, your rewards will also be generous because you are not just someone sitting there translating texts (remember, ChatGPT can handle that in five seconds...).

(2) If the project already has KOLs, why do they need ambassadors?

The Ambassador Program is the best way to attract a community that is genuinely interested in the product. You can spend a fortune on advertising, but as a marketer, I can guarantee you that it's almost ineffective.

What you really need is real supporters—those who will continuously promote the project and are interested in working together to make the project better.

At the same time, the product can attract new users, gain new content, recruit administrators for its various social network branches, and thereby enhance its reputation.

2. How to Become a Web3 Ambassador (Guide)

(1) Find Projects Worth Your Attention

Here we will use research and fundamental analysis methods, which will help filter out most of the projects you encounter.

What Tools Can I Use to Find Reliable Projects?

· X (formerly Twitter): The primary tool for finding new ambassador programs. I filter searches using keywords like "ambassadors" and "ambassador program" to select Web3 projects as well as various curated projects by researchers and analysts.

· Cryptorank: When we find an interesting project, this tool can help us conduct fundamental analysis. Enter the project into the search bar, check the project's development stage, understand if the project has received funding. There is also a "News" tab where you may find information on whether the ambassador program is open (although it's not always there, so it's best to check their Discord channel).

How Do I Differentiate Between High-Quality and Low-Quality Projects?

· VC or Investor Backing: The most important factor is whether there is investor and VC participation. Of course, even recently launched projects with full VC support rarely offer airdrops or other rewards. However, a project without investors may simply lack funding to pay you as an ambassador. In my view, I focus on projects that have raised at least $3-5 million; if the team is experienced, the amount threshold can be lowered.

· Team: If a project's team consists of individuals lacking experience or public recognition, the project is unlikely to succeed. In my experience, a team with members who have participated in the development of top products increases the chances of success by 50-70%.

· Profitable Product: This is a critical aspect because many products today lack real value and will eventually be abandoned by users. On the other hand, projects with the potential for large-scale adoption often provide the most generous rewards to their ambassadors or supporters because it benefits them.

(2) How to Find Early Projects? (And Opportunities for Success)

To do this, we only need to find and filter out projects that have recently received funding. After receiving funding, each project goes through a marketing phase before entering the market or building a community.

The earliest ambassadors usually receive the best rewards while facing less competition since the project has not yet attracted the attention of those clamoring for "give me $10, and I'm willing to do it."

Therefore, we need a fundraising analysis tool for this purpose. Personally, I use CryptoRank as mentioned earlier, and I follow these steps:

Open CryptoRank and go to the "Funding Rounds" section

Click on "Filters"

Set the following filter criteria: Level: 1 - 2, Fundraising Amount: $300 - $500 million and above, Funding Stage: Check "Early Stage Only", Announcement Date: Select the past 30 - 60 days

Then, click on "Apply" and analyze potential projects.

(3) How to Become an Ambassador?

This is actually a rhetorical question because each project has its own way of selecting ambassadors. However, I have summarized some effective methods that have worked for me and my team consistently.

But before that, let's look at the conventional methods:

· Be active in chat groups, help newcomers: The key is to be one of the most active participants in the chat group and assist new members. This is a good method for patient individuals, and I estimate a 6/10 chance of qualifying for the ambassador program through this approach.

· Create art pieces, viral videos: If the project values art and has a dedicated "Art" branch, then create art pieces. If the project has a meme culture, such as the Berachain project, this method is particularly effective.

· Organize and participate in events: Of course, this method can be more classified as chat activity, but I know some individuals who became ambassadors because they organized events. To do this, contact the administrators first to express your interest in hosting an event. Typically, it could involve playing the "Jelly Bean" game or hosting a karaoke event, but you can also come up with some innovative and fun ideas. Hosting a quiz contest in the chat group is also a good idea, where you ask various questions in the group and award points to those who answer quickly and accurately.

A clever workaround (don't tell anyone) is that you can invite friends to boost each other's points (not encouraging this behavior, just mentioning that many people do it).

My "Secret Weapon" to Help You Become an Ambassador

· Build Media Influence on Platform X: Creating content on Platform X is the best way to become an ambassador because almost every top-tier project offers me an ambassador role with more favorable conditions than others. Why is that? Because I have an audience and reputation, which are precisely the community resources the project needs. By doing so, I create value for the project and benefit my followers. Create content around the project, read posts, and interact with other members on Platform X. Remember, unity is strength. Like and repost each other's posts, and when you build a community of over 50 people and you are the organizer, your chances of obtaining an "ambassador" status are over 80%.

· Connect with the Team: This trick may not work for everyone, but the best way is to build friendships with team members and actively communicate with them. Discuss how to improve the product, enhance marketing skills, and provide suggestions for the project. Just by helping team members, being active in chat groups, you usually have a 90% chance of becoming an ambassador. Moreover, you may also have the opportunity to become a chat group administrator or community manager, earning an additional salary. The logic is simple: you need to be valuable not only to the community but also to the team.

· Organize AMA Events and Assist KOLs: There is no better choice for a KOL manager than someone who is already an ambassador for the project. This method is not suitable for everyone, but if you know influential people, assisting in organizing AMA events for the project or promoting through familiar KOLs, they will surely be grateful. This is exactly what all projects need in the early stages.

· Connect with Other Ambassadors: This method involves getting to know people who are already ambassadors, having them recommend you or nominate you as an ambassador. For this, it is best to first prepare a personal profile, then exchange project information with other ambassadors. They will recommend you, and you will recommend them.

Part 4: Once I Become an Ambassador, What Should I Do?

It's simple, continue doing the things that made you an ambassador while asking the team how you can be most helpful to them.

In General:

Continue creating content about the project.

Stay active in the community to ensure people see you and get to know you.

Provide feedback to the team on the product's status, follow up on all innovation points, and help them solve problems.

These simple steps will make you see the initial results, and you will eventually accumulate a first batch of success stories. In the end, this may even become your full-time job, just like one of my friends, who serves the product as an ambassador all day long and is thriving...

Not everyone may be able to do this, but if you are patient and willing to make an effort, I think it can help you too.

Part 5: "Tilling" Your Role Like an Ambassador on Discord

"Role-playing" on Discord is also part of the ambassador's work. Typically, early supporters are rewarded the same as ambassadors.

So, if you've already started participating in an ambassador program, it's definitely worth paying attention to this.

Below, I'll leave a guide I wrote on the X platform a few days ago:

1. Research:

Search on Twitter/Telegram for early projects, follow the content written by different Key Opinion Leaders (KOL), or those projects that have received significant investment and have been mentioned by top developers. Which projects should be given priority consideration?

· Have a large number of high-quality followers

· Have top-tier venture capital investment

· Have collaborations with already launched major projects

· Can rapidly build new things and attract a large user base

· Also, track their market attention growth through Cookie3, understanding the interests of those around them.

2. Key Activities:

What am I doing that others aren't?

Post articles on Medium: Publish articles through Medium and share them on suitable channels to create unique content as much as possible.

· Artistic Creation: Drawing, post on Twitter to engage the community (encouraging them to like and comment on your work) and share in the post channel to attract team attention.

· Multi-Account "Scheme": Use one account as a "scammer" and then report this account with the main account. How does this work in practice? The alternate account acts like a bot, sending spam messages in chat groups or even sharing false scam messages. The main account plays the "hero," maintaining stable contact with administrators and reporting its alternate account. Show the team that you are fully engaged in the community, always ready to expose a thief or scammer.

· Others: Actively participate in general chat groups, join events, create content.

(6) Being an Ambassador-like Kaito without Direct Contact with the Team

Kaito is a great way to earn rewards by doing tasks almost similar to those of an ambassador without formally becoming one or having a role on platforms like Discord.

How does this work?

Kaito has a feature called the Yaps Program, essentially like an ambassador activity but without those formal and cumbersome procedures. You earn Yaps for the content you create on the X platform, which is analyzed by artificial intelligence to determine its value, the level of interaction with the project's community, and the more Yaps you accumulate, the more rewards you may receive.

Not every project uses the Kaito service, but some top projects definitely do. If your content is valuable, you will receive corresponding rewards.

Three, The Ultimate Toolkit for Web3 Ambassadors

Tools for creating content on the X platform:

· Typefully: A powerful tool for drafting and analyzing tweets and topic discussions. It can provide insights into engagement and help create resonant content. With its artificial intelligence feature, it is perfect for planning long-form tweet topics and optimizing engagement through A/B testing of different formats and styles.

· Kaito: Kaito is not just a tool but also a method for content discovery and curation. Use it to track trending topics relevant to your domain, influential accounts, and viral content. It allows you to analyze community sentiment and identify high-performing content patterns.

Artificial intelligence tools for creating memes and images:

· DALL-E 3 (by OpenAI): Generates high-quality images based on text prompts, making it ideal for creating custom memes, banners, and visual content for the X platform.

· Canva: An AI-powered tool for generating and editing images with ready-made meme and social media graphic templates. It is great for combining text, images, and brand elements.

Tools for writing articles:

· Notion AI: Assists in content planning and drafting, supports AI-generated content, and grammar checks, making it ideal for creating long-form articles and guides.

· Medium: This platform itself is a tool for creating and distributing content, supporting Markdown and multimedia integration. You can also utilize Medium's built-in analytics to track reader data.

Four, Conclusion

To become a successful Web3 Ambassador, the key is to:

Create content and cultivate a community environment

Focus only on projects with experienced teams

Conduct research and analysis using CryptoRank and other tools

Pay special attention to early-stage projects with real-world use cases—those offer the highest potential returns

Ambassadors are crucial as they create content, support the community, and provide feedback. Don't just limit yourself to official programs; you can also "role-play" on Discord, actively engaging with the community. Kaito's Yaps are a clever trick: you can simply create content on a platform, without directly contacting the team, to earn roles and receive airdrops.

Original Post Link