Illustration of Kraken's 19 Web3 business partners: from product integration to on-chain financial entry

The Web3 asset data platform RootData has outlined Kraken's Web3 business partners. This "vertical cooperation network" has been deeply embedded in Kraken's product system, forming a product-centric Web3 capability integration model:

• On the wallet and user entry side, Kraken Wallet integrates on-chain asset management capabilities.
• In the comprehensive service layer, products like Kraken 360 further integrate various Web3 services, enhancing the one-stop experience for users.
• In yield scenarios, through products like DeFi Earn, protocols such as Ethena, Veda, and Chaos are introduced, encapsulating on-chain yield capabilities as functions within the platform.

Additionally, Kraken has gradually internalized trading, OTC, and institutional service capabilities through acquisitions of institutions like Bit Trade and Circle Trade in its early years. A notable case includes Kraken's acquisition of Backed, which highly integrated its xStocks, presenting it as a core product on the official page, App, and Pro trading platform. Related collection: Kraken Web3 Partner Network Collection (continuously updated)

Therefore, Kraken's strategy is closer to directly turning external capabilities into its own product functions and providing a complete distribution system, giving it stronger depth and extensibility.

Cryptocurrency projects actively showcasing their partner networks have become a key way to enhance transparency and market trust. It is reported that RootData welcomes Web3 project parties to claim data and continues to track and open more project business relationship disclosure channels. The platform has continuously released multiple editions of the cryptocurrency project ecosystem map, nominating Web3 ecosystem partners for upstream clients such as Visa, Stripe, and Coinbase.

If you wish to nominate your project in future ecosystem maps, please fill out the RootData 2026 Industry Ecosystem Mapping form to supplement your important clients and partners.

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